Professional Snapshot
I’m a marketing and international business professional focused on brand strategy, content creation, consumer insights, and global marketing research. My experience spans client social media work, hospitality marketing, e-commerce branding, international business strategy, and nearly seven years of customer-facing roles.
Across my work, I’m most interested in understanding people — what they value, how they connect, and what makes a brand feel meaningful, desirable, and culturally relevant.
Resume
Down Right Media
Social Media Content Producer
Create branded graphics, promotional campaigns, and email marketing materials for 25+ businesses across industries while adapting content to each client’s brand identity and marketing goals
Canva • Client Content • Campaigns • Email Marketing.
Rings By Alexa
Founder & Marketing Manager
Founded and manage a handmade crystal jewelry brand, overseeing brand identity, website, product photography, social media, email marketing, launch strategy, and customer experience.
Brand Strategy • E-Commerce • Email Marketing • Product Photography
International Business Strategy
Market Research & Global Strategy Projects
Completed international business research and strategy projects focused on market entry, cross-cultural business strategy, consumer behavior, and global expansion, including Mastercard EEMEA and Germany market entry projects.
Market Research • Consumer Insights • Global Strategy • Cross-Cultural Analysis
Bate’s Central IL Restaurants
Social Media Manager
Manage social media for four hospitality brands, creating and scheduling content across Instagram, Facebook, and TikTok while supporting promotions, events, and organic engagement.
Social Media • Events • Reels • Community Engagement
Skills & Tools
Creative
Canva CapCut Product Photography Copywriting Visual Branding
Platforms
Instagram TikTok Facebook Pinterest Mailchimp Later Meta Business Suite
Business
Excel Certified PowerPoint Google Workspace Analytics Reporting Customer Experience
Marketing
Brand Strategy Content Strategy Social Media Marketing Email Marketing Consumer Insights Market Research
What My Work Shows
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Nearly seven years of customer-facing hospitality experience shaped the way I listen, communicate, and understand what people respond to.
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Through Rings By Alexa, I’ve developed a full brand experience across visuals, messaging, website, social media, email, and customer touchpoints.
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Through Down Right Media, I’ve supported 25+ businesses with content adapted to different audiences, industries, and brand voices.
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My international business background, study abroad experience, backpacking, and market research projects shape the way I approach culture, consumer behavior, and brand strategy.
Looking for the quick version?
Download my resume for a snapshot of my experience, education, tools, and skills across marketing, international business, content strategy, and customer experience.
Want to work together?
I’m open to marketing, brand strategy, content, consumer insights, global marketing, hospitality/tourism marketing, and small business consulting opportunities.