Leading the digital marketing strategy and visual direction for the upcoming launch of Princess Treatment, a new salon in St. Louis. Responsible for brand storytelling across website development, social media platforms, and email marketing campaigns. Collaborating closely with operations, logistics, and PR to ensure cohesive messaging, a strong brand presence, and a seamless launch experience both online and in-person. Working behind the scenes now to ensure a confident launch! See some of my sneak peaks below!

• Founded and managed an e-commerce jewelry brand from the ground up.
Built brand identity, product lines, and all visual content from scratch.

• Oversaw branding, product photography, marketing, inventory, and fulfillment.
Handled operations, communication, and sales end-to-end.

• Built a consistent visual identity across Instagram, Facebook, and Etsy.

• Analyzed performance data and optimized listings to increase conversions.

• Managed high-volume online orders with accuracy and speed.

• Researched freight & logistics B2B payments across 10+ international markets.
Delivered insights on cultural, economic, and regulatory landscapes.

• Conducted competitor and regulatory analysis to support market-entry strategy.

• Presented findings and recommendations to Mastercard executives.

• Collaborated remotely with teammates across multiple time zones.

• Traveled to Dubai for onsite consulting and stakeholder meetings.

• Delivered customer-first service in fast-paced, high-volume environments.

• Upsold high-margin menu items and improved table sales performance.

• Learned multiple complex menus and trained new employees.

• Collaborated with managers on promotional campaigns that increased foot traffic.

• Developed strong communication, multitasking, and customer engagement skills.

• Delivered high-volume customer service in a dynamic, fast-paced environment.

• Maintained strict health, cleanliness, and safety protocols.

• Adapted quickly to service interruptions and resolved issues efficiently.

• Assisted guests and supported daily operations at a wildlife attraction.

• Ensured safety protocols and cleanliness standards were upheld.

• Delivered outdoor customer service in a high-traffic, seasonal environment.

• Supported seasonal retail operations, merchandising, and inventory management.

• Assisted customers with product selection and provided friendly service.

• Helped maintain efficient and organized daily operations during peak seasons.

• Studied abroad in Madrid (2023), sparking my passion for global culture.

• Self-funded, planned, and traveled to 10+ countries across Europe and the U.S.

• Slow-traveled through the Andalusia region, immersing deeply in local lifestyles.

• Gained cross-cultural awareness, adaptability, and independence.

• Certifications: Canva Visual Suite, Canva Essentials, Asana Workspance, Microsoft Office Suite (Excel)

• Marketing & Branding: Consumer behavior analysis, psychographic segmentation, digital marketing fundamentals, content creation, and brand positioning.
• Communication: Intercultural communication, public speaking, stakeholder collaboration, professional writing, and client-facing communication.
• Global Competence: Cross-cultural awareness, global mobility readiness, adaptability, and international research.
• Business & Strategy: Market research, project management, consulting frameworks, problem-solving, and presentation development..
• Customer Experience: Service excellence, conflict resolution, relationship building, and team coordination.

• Balanced 18 credit hours per semester while working multiple jobs.

• Conducted business and marketing analysis for multiple clients and brands.

• Recognized for strong communication, empathy, and customer relationship skills.

• Supported managers and boosted team morale in fast-paced environments.

Brand Management
Marketing Analytics
Consumer Behavior
International Marketing
Cultural Differences in International Business
Marketing Strategy
Business Statistics
Digital Marketing